McNamara believes that by bringing 3D printers into the Tesco environment,

McNamara believes that by bringing 3D printers into the Tesco environment, his company can entice people into Tesco stores to pick up prints they’ve ordered online
http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/6401/3D-Printers-in-Supermarkets.aspx

I’d like a giant bucket of hype, please. Extra marketing on top.

Would you like some poor market research on that sir?

The guys not thought it through. Still need stores yes to sell food, but not for much else. If his view is otherwise I cannot understand how he’s got to the top of the company.