I completely agree with Ryan and welcome honest press about my Printrbot’s too. I want to be the most honest, realistic expectation 3D printing CEO I can possibly be. My video and comments to the press about “3D printing is hard” is what I believe we all should be saying.
I also believe Stevens is right- we are not in the consumer market appliance business… Yet. My early, naive perspective was that we would be in almost every household soon… Now I still believe 3D printing will hit mass market but in a much longer time frame. Perhaps 5 years… Perhaps 10. Maybe more.
I am not discouraged though. Nor is my resolve squelched. Now I know the goal is gonna be a huge uphill slog and I’m up for it. Printrbot will never go for the short money, we will participate in the long game. Our approach has always been to take market share on the low end of the markets it’s great value machines first, which I believe we are doing. Then to improve user experience with software, firmware and innovation in electronics- this is where we are spending money, time and energy now. Building an ecosystem, or partnering with autodesk’s ecosystem may be required after that. Lastly, we want to challenge the high end of the market with truly professional machines that outperform the current leaders at lower prices.
Hopefully, over time, the public will trust not only is, but 3D printing in general. Part of this will be putting the hype behind us and proving what we can do with a good track record.
Some companies skipped steps to to take money. We won’t. I still own 100% of my company, but have offered stock options for my key employees. This is key to success on the long run. My only worry is that the employees with stock options will someday have opportunity to cash out a bit and receive the rewards of their sacrifice. There are only a couple of options for that but taking care of my employees is a huge priority to maintain a long-term healthy company.