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Based on the little bits and pieces of the process in the video, I’ll take a guess that it’s laser sintering. The powder is the material, fused for the object, unfused to serve as support. It has to be shaken clear of the internal structure to “release” the part/object/model.
The material could be something as simple as nylon or a proprietary plastic made for adidas.
Yes, as the Fred U’s commentary, the process is SLS and i think that the material (it’s a great secret, sure) its a Flexible PLA. You can find more information of SLS from PLA at: https://i.materialise.com/materials/polyamide