Metallic 3D Printer Filament Launches For Artists and Makers (85% Metal) http://www.geeky-gadgets.com/metallic-3d-printer-filament-launches-for-artists-and-makers-24-02-2015/

3D Printing
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Metallic 3D Printer Filament Launches For Artists and Makers (85% Metal)

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how will this be better or different than the existing products from ColorFabb.com?

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But does it conduct electricity?